sixtysteps.co
Client reporting · Pay-Per-Lead

Every lead handed over, counted the same way you would.

The ledger, the block, the funnel behind it. Updated as each lead lands, reconciled weekly.

© 2026 Onwards Analytics · Every number here is a count, or marked as reasoning.
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Week ending
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Reconciled · {{ week.reconciledAt }}
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Block {{ block.number }} · {{ block.used }} of {{ block.size }} leads delivered
{{ block.remaining }} remaining · next block ${{ block.cost }}
opened {{ block.opened }}at this pace, closes {{ block.closes }}
{{ block.replaced }} replaced free this block {{ block.avgDay }} leads a day on average unqualified or duplicate leads never use the block
Leads delivered per week
Qualified and handed over · last 8 weeks
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Onwards only · self-liquidation and the economics the client doesn't see
Front end: {{ fe.name }} at ${{ fe.price }} · settled in Stripe
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Media covered by front-end sales{{ fe.liqPct }}
front-end revenuelead fees needed to break eveneverything past 100% is margin
Lead ledger · week ending {{ week.label }}
Every lead handed over, the criteria it met, and whether it used the block. Flag a bad one within 48h.
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Landed Lead Criteria Status Block
▶{{ r.when }}
{{ r.lead }}MATCHED
{{ r.biz }}
 {{ r.criteria }} {{ r.outcome }} {{ r.block }}
Contact
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{{ r.email }}
{{ r.phone }}
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What they told us
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Matched · public profile
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{{ r.company }} · {{ r.employees }}
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No public match
We couldn't confidently tie this email and phone to a LinkedIn profile or company site. Form answers only.
Delivery
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Showing the latest 8 of {{ week.delivered }} delivered this week · Export CSV · pushed to your CRM as they land
From ad to a lead in your inbox
Each step as a share of the one before it. {{ funnelNote }}
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{{ f.rate }}
Biggest leak this week
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What changed

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Onwards · Meta claimed vs what we counted
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leads Meta reports
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opt-ins on our domain
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over-claim
Front-end sales: Meta says {{ gap.metaSales }}, Stripe settled {{ gap.stripeSales }}.
Ranked by qualified leads produced. {{ creativeNote }}
ad creative · {{ c.format }}
{{ c.status }} {{ c.age }}
{{ c.hook }}
{{ c.optins }} opt-ins{{ c.leads }} qualified
${{ c.spend }} spent · ${{ c.cpl }} per lead · {{ c.octr }}% oCTR
{{ c.feSales }} front-end sales · liquidates {{ c.liq }}%
Week ending {{ week.label }}
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—{{ n }}
Written by Ryan · sent {{ week.sentFull }} · Download PDF
What counts as a qualified lead
Agreed at kickoff, in the agreement. Changes take effect next block.
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Dispute window: 48 hours from delivery. Unqualified, duplicate or unreachable (bounced email and dead number) leads are replaced free and never use the block.
Who can see this
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Delivery & reporting
Lead deliveryInstant · email + CRM webhook
Weekly reportMonday 8:00 AWST
Block alertsAt 10 leads remaining
Sent to{{ reportRecipients }}